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Sustaining the Heart: Attracting Latino Families to Our Inner-City Catholic Schools

Purpose Statement:

The purpose of this action research project was to investigate Latino parents’ overall perceptions of Catholic school education within the Roman Catholic Diocese of Dallas in order to devise an effective marketing plan to attract these families to our schools.

Research Questions:

How do Latino parishioner parents view the importance of a Catholic school education? How do Latino parishioner parents view the academic benefit of area Catholic schools? If finances were not involved, what reservations do Latino parishioner parents have about their children attending Catholic school?

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