Digital Marketing Manager - Forest Ridge School of the Sacred Heart

Forest Ridge School of the Sacred Heart
Bellevue, WA
Other Education and Non-Profit Positions

THE ROLE  

Forest Ridge School of the Sacred Heart seeks a Digital Marketing Manager to support the Marketing and Communications team in promoting its message across digital channels. The Digital Marketing Manager develops, manages, and executes the school’s digital media strategy across social media, the website, email communications, and other online platforms. The ideal candidate is a creative storyteller, innovative thinker, and tech-savvy communicator skilled in strengthening a brand through digital content, including designing and implementing effective marketing systems and processes.

Major Responsibilities and Duties:

Content Creation & Strategy:

  • Plan, execute, manage, and promote all digital marketing for Forest Ridge School.
  • Establish and execute a digital marketing strategy to distribute content for the school’s social media channels (Instagram, Facebook, LinkedIn, etc.), website, and email newsletters.
  • Create engaging, visually compelling, and mission-driven content.
  • Create engaging photo & video content for social media platforms, demonstrating an understanding of platform-specific best practices.
  • Collaborate with colleagues, administrators, students, and parents to capture school events, highlights, and achievements through photography, videography, graphic, and written content.
  • Manage the editorial calendar for digital content, ensuring timely, consistent, and equitable updates across all platforms.

Social Media Management:

  • Oversee the day-to-day management of the school’s social media accounts, including content scheduling, posting, and audience engagement.
  • Use social media management tools (e.g. Loomly, etc.) to schedule and publish posts in advance, ensuring a consistent online presence.
  • Analyze social media performance metrics and adjust strategies as needed to increase engagement, reach, and visibility.
  • Respond to comments, messages, and mentions on all platforms in a timely and friendly manner, fostering positive relationships with our school community.
  • Monitor social media channels for mentions of the school, events, or key topics to engage with the audience proactively.
  • Implement strategies to increase engagement, follower growth, and interactions on the school’s social media platforms.
  • Closely monitor social platforms for accounts or content created in violation of Forest Ridge School’s Acceptable Use Policy for Technology.

Website & Online Presence:

  • Update and maintain the school’s website, ensuring content is accurate, current, and aligned with the school’s brand.
  • Collaborate with website vendor (Finalsite) to ensure the website is functioning optimally and implement any necessary improvements.
  • Ensure consistency of messaging and design across all digital platforms to enhance the school’s brand identity.

Digital Campaigns & Email Marketing:

  • Plan and execute targeted digital campaigns using email and social media.
  • Design and send regular email newsletters to key stakeholders using email marketing platforms.
  • Track and analyze campaign performance, providing regular reports on engagement, click-through rates, and other key metrics.

Brand Alignment & Messaging:

  • Ensure all social media content reflects and supports the school’s brand voice, values, and mission.
  • Work closely with the Director of Marketing and Communications to ensure that social media content and campaigns are aligned with broader institutional marketing initiatives, including enrollment, community engagement, and fundraising.

Education and Experience: 

  • Bachelor’s degree in communications, marketing, digital media, or related field.
  • 3+ years of experience in digital marketing, social media management, or content creation, ideally in an educational or nonprofit setting.

Skills and Attributes:

  • A creative and innovative mindset with the ability to think strategically and execute effectively.
  • Proficiency in digital tools and platforms such as Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), social media management tools (e.g., Hootsuite, Sprout Social), and website CMS (e.g., WordPress, Finalsite, or similar).
  • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and analytics tools (e.g., Google Analytics, social media insights).
  • Graphic design skills, with experience in Illustrator, InDesign, and Canva to create engaging visuals.
  • Video and photography skills, including editing skills for creating dynamic content such as Instagram Reels, Facebook videos, or LinkedIn posts.
  • Ability to work independently and manage multiple projects simultaneously.
  • A passion for education, community engagement, and storytelling.

Additional Information:

  • Occasional evening and weekend work may be required for school events.
  • This position is full-time and based on-site at Forest Ridge School of the Sacred Heart.

SALARY/BENEFITS

Forest Ridge School of the Sacred Heart is committed to attracting and retaining outstanding employees through a competitive compensation and benefits package to benefits-eligible employees. Benefits include: medical/dental/vision insurance (based on FTE); flexible spending account (FSA); employee assistance program (EAP); retirement savings plan with employer match after 1 year of employment; paid time off for sick, personal, bereavement, jury/witness duty; vacation time off for staff; family leave; life and disability insurance; professional development opportunities; 50% tuition remission.

The salary range for this position is $60,000-$80,000, based on education and experience.

TO APPLY

Qualified applicants should email the following documents to careers@forestridge.org:

  • Cover letter
  • Updated CV/Resume
  • 2 samples of recent graphic design work, included as a PDF